Privacy Policy

1. Introduction

Welcome to KibbeTypes (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at kibbetypes.com(the “Site”), including any subdomains, and use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services. Your use of the Site is governed by the regional requirements, provider signals, and choices described below; using the Site does not replace consent where consent is required.

2. Regional Privacy Compliance

We implement region-specific privacy compliance measures to ensure we meet the legal requirements of your jurisdiction. Our approach varies based on your location and applicable privacy laws:

2.1 GDPR Regions (European Union, United Kingdom & Switzerland)

For users in GDPR-applicable regions, we use Google's Certified Consent Management Platform (CMP)to collect and communicate the choices required for Google services. This means:

• Consent banners are managed by Google's certified platform
• Your consent choices are stored and managed according to GDPR standards
• You can modify your consent preferences through the “Manage options” feature in the consent banner
• Non-essential storage begins denied where Google's regional policy requires it

2.2 California (CCPA/CPRA)

For California residents, we comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) by:

• Providing clear notice about data collection and use
• Offering opt-out mechanisms for the sale/sharing of personal information
• Maintaining a “Do Not Sell or Share My Personal Information” link in our footer (CCPA requirement)
• Respecting your rights to know, delete, and opt-out
• Honoring supported Global Privacy Control signals for advertising choices

2.3 Other Regions with Privacy Laws Requiring Consent Banners

For other regions where the configured Google policy requires a consent message or a more restrictive default, we rely on Google's certified regional message and ISO region signals rather than inferring location from browser language or timezone.

• Provider-managed messages where configured and required
• Region-aware storage defaults established before Google tags configure
• Clear information about your privacy rights
• Easy-to-use preference centers for managing your choices

2.4 Other Regions

For other regions, we:

• Use the richest measurement and advertising mode permitted by the configured provider policy
• Still provide opt-out options through our Privacy Preferences Center
• Respect your privacy choices regardless of legal requirements

3. Information We Collect

We collect information from you when you interact with our Site in the following ways:

3.1 Information You Provide to Us

We may collect the following types of information when you complete our Kibbe type quiz:

• Your answers to quiz questions
• Quiz results and recommendations
• Time taken to complete the quiz
• Quiz completion and interaction events
• Email address (only if you choose to receive quiz results via email)

Quiz data is collected anonymously and cannot be used to personally identify you unless you choose to provide your email address. Email addresses are collected for delivering quiz results. We use an address for optional marketing only when you separately opt in, and you can opt out of marketing at any time. We may use anonymous result and duration facts to improve the quiz and our services.

3.2 Information Automatically Collected

When you access our Site, we may automatically collect certain information about your device and usage, including:

• Network identifiers processed by hosting, security, and configured providers
• Browser type and version
• Operating system
• Device information
• Pages visited and time spent on those pages
• Referring website addresses
• Click patterns and user interactions
• Country/region-level signals determined by configured providers

This information helps us analyze trends, administer the Site, track user movements around the Site, and gather demographic information about our user base as a whole.

3.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve your experience, see which areas of our Site are popular, and count visits.

We use the following categories of cookies, which you can control through our preference center:

• Necessary cookies: Required for the operation of our Site (cannot be disabled)
• Analytics cookies: Help us understand how visitors use our Site (user-controllable)
• Marketing cookies: Used to deliver relevant advertisements (user-controllable)

You can control your cookie preferences through your browser settings or by visiting our Privacy Preferences Center. However, disabling necessary cookies may limit your ability to use some features of our Site.

4. How We Use Your Information

We use the information we collect for the following purposes, based on appropriate legal grounds:

• Provide, operate, and maintain our Site and services (necessary for performance)
• Improve, personalize, and expand our Site and services (legitimate interest/consent)
• Understand and analyze how you use our Site (consent/legitimate interest)
• Develop new products, services, features, and functionality (legitimate interest)
• Analyze and improve the effectiveness of our quiz and content (consent/legitimate interest)
• Identify usage trends and determine the effectiveness of our promotional campaigns (consent)
• Send you service-related notices and announcements (legitimate interest)
• Detect, prevent, and address technical issues (legitimate interest)
• Protect against unauthorized access and detect malicious activities (legitimate interest)
• Comply with legal obligations and respond to legal requests (legal obligation)
• Conduct research and analysis for business development (legitimate interest)
• Facilitate business partnerships and collaborations (legitimate interest)
• Generate revenue through advertising and affiliate partnerships (legitimate interest)

5. Advertising and Affiliate Programs

Our Site may display advertisements and affiliate links from third-party companies. The use of these services depends on your consent preferences and regional requirements.

5.1 Amazon Associates Program

KibbeTypes is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As part of this program:

• We may display product recommendations with links to Amazon.com
• When you click on these links, you will be redirected to Amazon.com
• Amazon controls cookies and tracking after you choose to visit Amazon, subject to its own privacy choices and policy
• We earn a commission on qualifying purchases made through these links

Amazon's use of your information is governed by the Amazon Privacy Notice, which can be found at Amazon.com Privacy Notice.

5.2 Google Ads and Advertising Partners

We may use Google AdSense to display advertisements on eligible public content routes. Google and its certified CMP select personalized, non-personalized, limited, or disabled serving from the current regional and consent signals.

Google's use of advertising cookies (when you have provided consent) enables it and its partners to serve ads based on your visit to our Site and other sites on the Internet. You can opt out of personalized advertising by visiting Google Ads Settings.

When advertising storage or personalization is denied, Google may still serve provider-supported non-personalized or limited ads where policy permits. The Privacy Preferences Center can add a local storage and personalization denial, but it does not manufacture consent or promise that policy-permitted limited ads will be hidden.

6. Analytics and Business Intelligence

We may use Google Analytics on eligible public routes to monitor and analyze use of the Site. Granted analytics storage permits cookie-based measurement. When storage is denied, Google may receive only provider-supported cookieless measurement and modeling signals where policy permits.

Google's ability to use and share information collected by Google Analytics is governed by the Google Privacy Policy and the Google Analytics Terms of Use.

We may also use this data for business intelligence purposes, including market research, trend analysis, and strategic planning. This helps us improve our services and develop new features that better serve our users.

You can control analytics through our Privacy Preferences Centeror by using the Google Analytics Opt-out Browser Add-on.

7. How We Share Your Information

We may share your information in the following circumstances:

7.1 Service Providers and Business Partners

We may share your information with trusted third-party service providers and business partners to help us operate our business, provide our services, enhance your experience, and analyze our performance. This includes:

• Web hosting and content delivery networks
• Analytics and measurement providers (with your consent)
• Advertising and marketing partners (with your consent)
• Security and fraud prevention services
• Professional services providers (legal, accounting, consulting)
• Technology and infrastructure partners
• Research and development collaborators

These parties have access to your information only as necessary to perform their services and are contractually obligated to maintain confidentiality and security standards.

7.2 Business Purposes and Legitimate Interests

We may share information for legitimate business purposes, including:

• Improving and personalizing our services and user experience
• Conducting research and analysis to enhance our offerings
• Developing new products, features, and business opportunities
• Marketing and promotional activities (with appropriate consent)
• Strategic business relationships and partnerships
• Industry benchmarking and competitive analysis

7.3 Legal Compliance and Protection

We may disclose your information where required by law, governmental request, legal process, or to protect our rights, privacy, safety, or property, or that of our users and the public.

7.4 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction. We will provide notice before your information is transferred and becomes subject to a different Privacy Policy.

7.5 Aggregate, De-identified, and Anonymous Data

We may share aggregated, de-identified, or anonymous information that cannot reasonably be used to identify you. This includes sharing insights, trends, and statistics with partners, researchers, advertisers, and other third parties for various business and research purposes. We may also share your information with trusted business partners and service providers who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

7.6 Business Transfers and Corporate Changes

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

7.7 With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

8. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any information we collect. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security. While we strive to use commercially acceptable means to protect your information, any transmission of information is at your own risk.

9. Children's Privacy

Our Site is not directed to children under 13 years of age in the United States or under 16 years of age in the European Union. We do not knowingly collect personal information from children under these age thresholds. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at the email address below. If we discover that a child under the applicable age threshold has provided us with personal information, we will delete such information from our servers immediately.

10. Your Privacy Rights and Choices

Your privacy rights depend on your location and applicable privacy laws. We provide easy-to-use tools for exercising these rights through our Privacy Preferences Center.

10.1 GDPR Rights (EU/UK Users)

If you are in a GDPR-applicable region, you have the following rights:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restrict Processing: Request limitation of data processing
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time (does not affect prior processing)

You can manage your consent preferences through Google's CMP when the consent banner appears, or contact us directly to exercise other rights. Note that we do not currently offer automated data export functionality.

10.2 CCPA Rights (California Users)

If you are a California resident, you have the following rights:

• Know: Request information about personal data collection and use
• Delete: Request deletion of your personal data
• Opt-Out: Opt out of the sale/sharing of personal information
• Non-Discrimination: Not be discriminated against for exercising rights

You can exercise these rights through our Privacy Preferences Centeror the “Do Not Sell or Share My Personal Information” link in our footer.

10.3 Cookie and Tracking Preferences

You can control cookies and tracking through:

• Our Privacy Preferences Center
• Your browser's cookie settings
• Google's Ads Settings (for advertising preferences)
• Google Analytics Opt-out Browser Add-on

10.4 Email Communications

We send transactional emails when you explicitly request them during quiz completion. These emails contain your quiz results and are sent only once per quiz completion.

We may also send marketing emails (such as style tips, updates, and announcements) in the future. You can opt out of marketing emails at any time while still receiving your quiz results.

You can manage your email preferences by:

• Using the unsubscribe link in any email you receive
• Visiting our Email Preferences page
• Contacting us directly at kibbetypes@gmail.com

You can unsubscribe from marketing emails at any time without affecting your ability to receive transactional emails like quiz results.

10.5 Do Not Track Signals

Some web browsers have a “Do Not Track” feature. While we strive to honor reasonable user preferences through our comprehensive consent management system, we currently do not respond to Do Not Track browser signals due to the lack of industry standards.

11. Third-Party Websites

Our Site may contain links to third-party websites and services, including those of our partners and advertisers. These websites have their own privacy policies, and we have no responsibility or liability for their content or activities. We encourage you to read the privacy policies of any third-party websites you visit.

12. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the one in which you reside, including the United States. When we transfer data from GDPR regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

By using our Site, you acknowledge that your data may be transferred internationally, subject to the protections described in this Privacy Policy.

13. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our typical retention periods are:

• Quiz data: Raw answers and result-email linkage are removed after 30 days. Anonymous result and duration facts may remain for aggregate statistics.
• Email data: Result-delivery records expire after 24 months. Active consent and suppression facts remain only while needed to honor your state or meet applicable obligations.
• Analytics data: Retained according to Google Analytics settings (typically 14-26 months)
• Webhook dedupe: Minimal verified-event identifiers expire after 30 days; raw provider payloads are not stored.
• Browser privacy preferences: Retained locally until you change or clear them
• Technical logs: Typically retained for 30-90 days for security purposes
• Business records: May be retained longer where required by law or for legitimate business purposes

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the “Last Updated” date
• Displaying a notice in our consent management system
• Prompting users to review updated preferences when significant changes occur

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. If you continue to use our Site after changes become effective, you accept the revised Privacy Policy.